Kon Paper 杂志 by Julia Hell is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 印刷与出版媒体设计 Competition Category.

铜印刷· 2022

Kon Paper 杂志

by Julia Hell

Client: [kɔn] Paper e.V.

A' Design Award 铜奖 Winner in 印刷 Category

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The Design

About Kon Paper 杂志

《Kon Paper》是一本文学与文化杂志。杂志设有三个板块:随笔、副刊小品文与文字艺术。版式设计探索了不同文体之间的边界,并将其置于全新的语境之中,每个板块均采用独立的网格系统。由不同艺术家轮换创作的插画与文本相互映衬。开本为220毫米×275毫米,共52页,书脊处以两枚骑马钉装订。印刷采用再生纸与环保油墨。2020年的改版旨在打造一本经久耐读的杂志,让读者愿意将其长久珍藏于书架之上。

The Recognition

About the A' Design Award 铜奖

Kon Paper 杂志是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Kon Paper 杂志将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Kon Paper 杂志出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: kon Paper is a magazine for literature and culture. The design and layout explores the boundaries of different texts and text forms. In three genres – essay, feuilleton and wortkunst – the known reading environments for the texts are questioned and sometimes brought into new contexts. The submitted texts are accompanied by illustrations, for which we collaborate with changing artists. The magazine was redesigned in 2020 and in the course of this, the format was adjusted as well as paper and a solid binding.
Dimensions & Packaging: The format of the magazine is 220 x 275 mm and contains 52 pages including the cover pages. We print on Vivus recycled paper. The inner part is 90g/m2 and the cover is 250g/m2. The booklet is bound with two staples through the spine. We cooperate with a printing company that focuses on sustainability. The printing inks are also environmentally friendly.
Tags: Magazine, Mage, Zine, Editorial, Layout, Illustration, Literature, Print
Production Technology: The magazine is printed on eco friendly recycling paper (Vivus 100)
with 90 grams per square meter for the content pages and 250 grams per square meter for the cover. Using sustainable ink, the whole magazine is now much more environmentally friendly then before the relaunch.
Design Challenge: Rethinking the new format. Previously printed in the Berlin newspaper format - one page is over A3 in size. Now the magazine has 220 x 275mm. A long essay had around 20,000 characters including spaces. That means four full pages in the new layout. So in addition to the design, there was also the huge challenge to throw our learned concepts overboard and completely reorganize the editorial work.
Research: Bi-weekly staff meetings are used to talk about the text entries and also the design and illustration concepts for each issue. There is a lot of feedback in input from the teammates that come for a non-design perspective. That this is one of the most fruitful ways to design a good product: Talking to the recipients and people who have a different perspective of the product.
Inspiration: The magazine was founded the project together with Pia Lobodzinski in 2015. Pia and Julia graduated from high school together. A few years after graduation, they both wanted to start a project together again. Pia had just started studying literature and Julia had graduated as a graphic designer. So the foundation of a magazine was almost obvious. For the look and feel of the magazine the constantly growing and lively self-publishing scene and a variety of exciting and unseen magazines were the source of inspiration.
Project Duration: The project was founded 2015 in Munich. Today the editorial team works form Munich, Berlin and Switzerland. The design work is done from Julia Hells Berlin-based studio. The project is ongoing releasing one issue per year.
Operation Flow: The first six issues of the magazine were printed on newspaper paper in the Berliner format. This made the product fragile and after reading it cover to cover it was basically destroyed. The magazine was completely revised and redesigned in 2020. In the course of this, the format was adapted as well as paper and a firm binding. The goal was to get a product that was sustainable and long lasting so that our readership would keep the magazines on their bookshelves.
Team Members: Illustrator: Carmen Reina