Onedor Co. Ltd. 的作品 Hair For Hope Cancer Care Initiative 宣传推广

设计师 Onedor Co. Ltd. 的作品 Hair For Hope Cancer Care Initiative 宣传推广荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为社会设计。

铜社会· 2023

Hair For Hope Cancer Care Initiative 宣传推广

设计师： Onedor Co. Ltd.

客户: Onedor Co. Ltd.

社会类别A' Design Award 铜奖获奖者

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验证 #141480 的获奖状态

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关于 Hair For Hope Cancer Care Initiative 宣传推广

“希望之发”是由癌症关怀希望基金会为癌症康复者发起的一项头发捐赠公益活动。该活动在教育年轻人参与公益方面最具影响力。团队设计了整套服务与视觉识别系统，以强化其与参与者之间的沟通与体验。未来，这一倡议与视觉识别将成为一种行动号召的象征，激励癌症康复者分享他们的经历，也鼓励年轻一代付诸行动，为社会福祉激起层层涟漪般的影响。你，也可以成为某个人的希望。

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关于A' Design Award 铜奖

Hair For Hope Cancer Care Initiative 宣传推广是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hair For Hope Cancer Care Initiative 宣传推广将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hair For Hope Cancer Care Initiative 宣传推广出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
尺寸与包装: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
标签: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
生产技术: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
设计挑战: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
研究: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
灵感: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
项目周期: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
操作流程: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
专利: N/A
团队成员: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
图片版权: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.