Whitelier Hanam 面包店 by Seuk Hoon Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 室内空间与展览设计 Competition Category.

铁室内· 2023

Whitelier Hanam 面包店

by Seuk Hoon Kim

Client: Studio Eccentric Co., Ltd.

A' Design Award 铁奖 Winner in 室内 Category

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The Design

About Whitelier Hanam 面包店

韩国高端精品面包店Whitelier在韩国京畿道米沙区开设第五家旗舰店。该项目的简介是设计一家面包店，其中有一个用于销售展示的大厅和一个设备齐全的烘焙厨房来生产白面包。整体设计需要满足该品牌 Whitelier 的品牌形象，Whitelier 是“White”的合成词。和“工作室”；意思是烘焙优质面包的白色作坊。精致的弧形立面和铰接式面包展示架的设计旨在强调这一理念。

The Recognition

About the A' Design Award 铁奖

Whitelier Hanam 面包店是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Whitelier Hanam 面包店将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Whitelier Hanam 面包店因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags: white, bakery, display, modern, minimal, bread, articulated
Production Technology: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Team Members: Seuk Hoon Kim
Image Credits: All images : Photographer Studio Eccentric, 2021