Holo Penetration 商店 by Yang Hsiang-Yu is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 室内空间与展览设计 Competition Category.

铁室内· 2023

Holo Penetration 商店

by Yang Hsiang-Yu

Client: The One Creative Interior Design Co., Ltd.

A' Design Award 铁奖 Winner in 室内 Category

9,653

Verified Award Winner

Verify Award Status for #142623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holo Penetration 商店

老街屋店一层“全息”改造工程品牌正在发生。该品牌以其天然、有机、环保的化妆品、护肤品和杯子系列而闻名。随着美容和个人护理市场的竞争日益激烈，我们决定放弃传统的品牌柜台，选择一家别致的咖啡店，顾客可以在那里购买产品并利用拍照角。

The Recognition

About the A' Design Award 铁奖

Holo Penetration 商店是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Holo Penetration 商店将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Holo Penetration 商店因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a renovation of the 1st floor of an old street house store.
holo is a brand, features a line of products comprising cosmetic products, skin care products, and cups of which naturalness, organic-ness and environment friendliness are the emphasis.
Given the heating competition on the beauty and personal care market, decided to break away from the usual brand counter, but to run a complex fashionable coffee shop where products are sold and a photo-shooting corner is provided.
Dimensions & Packaging: The property is about 33 square meters.
Tags: Interior Design, Coffee store, Environmentally friendly, Skin care products, Modern style
Production Technology: Materials used for renovation are low-formaldehyde green materials. For instance, the side wall at the entrance door is made of environmentally friendly wood-plastic composite. The several elevations which feature a 3-dimensional design are covered in silver, an efficient stainless steel finish. The wall facades and floor across the shop are renovated using environmentally friendly cements, the bright color of which effects a spatial magnification effect.
Design Challenge: The cashier counter is also the coffee-making area; the counter volume is also covered with stainless steel. To ensure the smooth operations of the water sink, workbench and storage cabinet at the back of the counter, the water pipes are extended from the water supply source at the back. A linear diffuser is also installed on the top. The project, although completed with a friendly budget, is good value for money in that it gives a quality to the space and is iconic and thus a great innovation of brand image building.
Research: At the two side walls of the shop stand highlights of functions: at one side of the wall lie dining sets reminiscent of geometrically dimensional battements, with benches being covered in silver stainless steel and the cubic-shaped white matte acrylic table being mounted; this is where visitors usually take a break and enjoy coffee and light meals. The large black letters of the brand name attached on the wall also give a sense of trendiness.
Inspiration: The pure white base reminiscent of the complex of the new born and the minimalist lines giving a cool sense of technology are the inspiration of this project.
Project Duration: The project finished in Jan 2022, in Taipei City, Taiwan.
Operation Flow: The front facade of the shop keeps a bit of distance from the road and is one step higher the slightly elevated horizontal view deepens the visual feeling of the audiences. The entrance to the right side stands 1.5 meters further back, requiring taking a turn before entering through the front door; such a unique design of traffic flow makes the entrance a semi-outdoor corner for photo shooting and check-in, with the laser-etched letters of the brand name being the background.
Team Members: Yang Hsiang-Yu
Image Credits: The One Creative Interior Design Co., Ltd.