设计师 Sig Studio 的作品 Haocailou 餐厅室内设计荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为室内空间与展览设计。

银室内· 2023

Haocailou 餐厅室内设计

设计师： Sig Studio

室内类别A' Design Award 银奖获奖者

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设计作品

关于 Haocailou 餐厅室内设计

好彩楼是一个展现顺德文化的餐厅室内设计项目。在顺德文化中,"好彩"寓意好运、喜庆与浓郁色彩。项目运用大量灯笼、传统色彩与富有层次感的材质,营造出热闹欢腾的氛围。凤凰既是吉祥的象征,也是顺德的地方别称,成为空间的主题元素。黄色楼梯的扶手兼作支撑梁,引导人们走向吧台,吧台上方悬置一艘双层凤船,同时兼具藏酒功能。三层的包间则以传统鱼灯为灵感,唤起旧时记忆。

荣誉认可

关于A' Design Award 银奖

Haocailou 餐厅室内设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Haocailou 餐厅室内设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Haocailou 餐厅室内设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
尺寸与包装: The project area is 542sqm.
标签: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
生产技术: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
设计挑战: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
研究: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
灵感: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
项目周期: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
操作流程: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
专利: Copyrights belong to SIG Studio,2021.
团队成员: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
图片版权: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021