CR Land Runcheng 销售中心 by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.

银室内· 2023

CR Land Runcheng 销售中心

by Kelly Lin

Client: China Resources (Holdings) Co., Ltd

A' Design Award 银奖 Winner in 室内 Category

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The Design

About CR Land Runcheng 销售中心

华润润城是位于中国合肥的一处销售中心，面积为1100平方米。室内设计以点、线、面的构成为基础，摒弃浮华与刻板的元素。大堂中一件曲线交织的艺术装置寓意时空之轮，连接古今合肥。明亮的水晶灯柱以层叠式排布，增强了空间的通透感与开放感，与现代家具相呼应。书房以柔和的雕塑感曲线营造出静谧一隅。材料包括金属、大理石、皮革、水晶与釉面材质。

The Recognition

About the A' Design Award 银奖

CR Land Runcheng 销售中心是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计CR Land Runcheng 销售中心将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。CR Land Runcheng 销售中心是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the designers have abandoned the flashy and stereotypical elements and returned to the inspirational conception of dot, lines and planes. As a result, China Resources Runcheng Sales Center is endowed with humanistic connotations and high value coordinates of the times by exploring the history, present and looking into the future of Hefei city.
Dimensions & Packaging: Project Area: 1100 square meters
Tags: Kelly Lin, Hefei, Sales Center, Humanity
Production Technology: Metal, marble, luxury stone, leather, crystal, glaze, etc.
Design Challenge: The designer traces the imprint of life, and mixes art, culture and life scenes with aesthetic perception, while expressing the place of spirituality beyond abstraction. By doing so, the unique metropolitan temperament of the sales center is embodied with luxury, ecological harmony, and humanistic art as its hallmarks.
Research: With a two thousand year history and a commitment to embrace scientific research and innovation, Hefei is a crucial political and military hub in China. Here, in all of its elegant splendor, is where China Resources Runcheng Center is located.
Inspiration: What is luxury today? According to the designer, the essence of luxury is not confined to the complexity and magnificence of materials, or the shape of furniture, but ultimately points to the combination of quality and aesthetic spirit. In this case, starting from the experience of life, the designer works to touch the essence and aesthetics of luxury, so as to shape an ideal high-quality urban living in a contemporary and elegant context.
Project Duration: The project is located in Hefei, China and completed in May 2022.
Operation Flow: The art installation in lobby is curved and intertwined, forming a metaphorical wheel of time and space, linking ancient and modern Hefei. The bright crystal lampposts in a cascading display enhance the space's transparency and openness while displaying an aesthetic style that is echoed in modern furniture. As a tranquil corner away from the bustling city, the composition of dots, lines and planes in the study extends the softness of curves, making the space full of sculptural form.
Image Credits: Photographer Mconcept