World Cup 2022 智能手表表盘 by Alex Pan Yong is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 界面、交互与用户体验设计 Competition Category.

铜界面· 2023

World Cup 2022 智能手表表盘

by Alex Pan Yong

Client: Artalex

A' Design Award 铜奖 Winner in 界面 Category

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Verified Award Winner
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Colors

The Design

About World Cup 2022 智能手表表盘

世界杯2022是为2022年卡塔尔FIFA世界杯设计的一套Apple Watch表盘。设计将国旗图案置于中心并占据主要空间，打造出大胆而富有冲击力的视觉效果，即刻吸引目光聚焦于所代表国家的色彩与符号。黑色背景的衬托下，国旗色彩愈加鲜明，形成强烈对比，使设计一目了然。最终，通过在国旗上显示心率数据，让整个表盘与支持的球迷产生共鸣。

The Recognition

About the A' Design Award 铜奖

World Cup 2022 智能手表表盘是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计World Cup 2022 智能手表表盘将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。World Cup 2022 智能手表表盘出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When it comes to designing Apple Watch faces for the FIFA World Cup 2022, the layout is particularly important. By placing the painting of the nation's flag at the center of the watch face and occupying the majority of the space, I create a bold and impactful visual that immediately draws the user's attention to the colours and symbols of the country it represents. Against a black background, the colours of the flag will stand out even more, providing a striking contrast that makes the design easily readable at a glance. This layout also allows for ample space to display the time, and any other relevant information, such as the date or step count, without detracting from the main focal point of the design. Besides, I put the heart rate indicator together on the flag, it creates a visually engaging and meaningful design that resonates with the supporting fans of the team. The heart of fans stays with their countries.
Dimensions & Packaging: The dimension of this design is aligned with the Apple Watch Series 7 and above, which is 396 by 484 pixels in 45mm size, and 352 by 430 pixels in 41mm size.
Tags: colourful, elegant, casual, sporty, Fifa, football, world cup
Production Technology: The design is produced on Facer.io. It has a design tool to let designers fulfill their ideas. Once the design is finished, just publish it directly from there, and the user can sync the design from Facer.io.
Design Challenge: No challenge. When the inspiration arrives, everything was running smoothly.
Research: Not much research. Once the national flag is in a dominant central place, the feeling comes out immediately.
Inspiration: When designing a set of Apple Watch faces for the FIFA World Cup 2022, I drew inspiration from the colour schemes of the participating nations' flags. Each country has its own unique colour scheme, and incorporating those colours into the designs can help create a visual connection between the watch face and the country it represents. I have also considered the contrast between the colours of the flag and the background of the watch face, to ensure that the design is easy to read and stands out on the user's wrist. Additionally, I also have experimented with different combinations and patterns of colours to create a visually engaging design that captures the spirit of the World Cup. By using the colours of the participating countries' flags as a dominant point, this set of Apple Watch faces has become both distinctive and meaningful to the fans of the tournament.
Project Duration: The project started on October 2022 in Singapore and finished on November 2022.
Operation Flow: The design is released on Facer.io. To download it, go to www.facer.io/u/artalex. Look for the watch face collection “FIFA World Cup Qatar 2022”, and click the big blue button of each watch face to sync into your smartwatch (You need to have Facer app installed on your smartwatch).
Patents: Copyrights belong to Alex Pan Yong, 2023.
Image Credits: Image #1: Photographer Pan Yong, Main image, 2023.
Image #2: Photographer Pan Yong, Single shot, 2023.
Image #3: Photographer Pan Yong, Single shot, 2023.
Image #4: Photographer Pan Yong, Single shot, 2023.
Image #5: Photographer Pan Yong, Single shot, 2023.