Alaraby TV 新闻频道品牌重塑 by Rami Hosni is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 数字与广播媒体设计 Competition Category.
铜媒体· 2023
Alaraby TV 新闻频道品牌重塑
by Rami Hosni
Client: Al Araby TV
A' Design Award 铜奖 Winner in 媒体 Category
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The Design
About Alaraby TV 新闻频道品牌重塑
以现代化和数字友好的视觉形象重新定义新闻呈现。从包含Alaraby标志的圆形元素出发，设计师为这个拥抱连接与创新的频道创建了一个基于应用程序世界的灵活模块化系统。Al Araby TV是一个全球性新闻频道，在世界各地设有广播中心和分支机构。该频道拥有约5000万观众，位列中东北非地区顶尖竞争者行列。
The Recognition
About the A' Design Award 铜奖
Alaraby TV 新闻频道品牌重塑是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Alaraby TV 新闻频道品牌重塑将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Alaraby TV 新闻频道品牌重塑出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Redefining News Presentation with a Modern and Digital-Friendly Look. Starting with the circle that contains Al Araby logo, we have created a flexible, modular system based on the world of apps, for a channel that embraces connection and innovation.
Al Araby TV is a global news channel with broadcast centers and bureaus located across the world. With approximately 50 million viewers, Al Araby TV channel ranks across the top competitors in the MENA region. - Tags
- broadcast, tv, news, channel, design, branding, motion
- Inspiration
- The circle is the starting point of the brand. It’s the focal point that organizes information, a navigational device that guides the eye, a marker that helps us identify where
we are and where we are heading. Used for icons, buttons, arrows, it is omnipresent on the On-Air Package. Other graphic elements like buttons, bars and boxes all have rounded corners, following the shape of the circle. - Project Duration
- The project started in June of 2022, and went on air in September 2022. The channel is based in Doha, Qatar.
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