铜 包装 · 2023
Beautiful Chinese Wine 礼品盒
by Wu Yao
- A' Design Award 铜奖 2023 in 包装
- CLIENT: Shede Spirits Co. Ltd.
- Estimated Number of Design Views: 15,289
- Verification code 971F875D8B · Verify this award
Colors
About Beautiful Chinese Wine 礼品盒
色彩选择的灵感来自于中国美丽的风景。文明、生态、自然的和谐画面与绿色瓶身融为一体，为设计增添了优雅的韵味。设计以智慧舍得酒瓶为原型，在五个小酒瓶上创作出五组不同的图案，均以珍稀动物、自然为元素，体现文明生态、美丽中国的寓意。
About the A' Design Award 铜奖
Beautiful Chinese Wine 礼品盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Beautiful Chinese Wine 礼品盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Beautiful Chinese Wine 礼品盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Press Kit
- Unique Properties
- This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
- Dimensions & Packaging
- Outsourcing box：500mm x 200mm x 500mm
- Tags
- Wine Design、Beautiful China、Gift Box
- Production Technology
- The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
- Design Challenge
- The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
- Research
- Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
- Inspiration
- The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
- Project Duration
- The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
- Operation Flow
- Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
