设计师 Guang Zhang 的作品 Purity Ring 零售店铺室内设计荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为室内空间与展览设计。

银室内· 2023

Purity Ring 零售店铺室内设计

设计师： Guang Zhang

客户: XingShangZhiLi

室内类别A' Design Award 银奖获奖者

13,647

已验证的获奖者

验证 #146649 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Purity Ring 零售店铺室内设计

《纯净之环》是一个在深圳完成的零售店铺室内设计项目。大面积的玻璃店面让室内的金属花瓣如同舞台布景般向商场徐徐绽放。花瓣由不锈钢制成,固定于内部的角钢骨架之上。一道白色帷幔及其后方的夯土墙面,为洽谈区营造出开阔通透的氛围。等候区与收银台以一道弧线相连。试衣间设置于空间尽端的台阶之上,座椅则以T形平台的形式呈现。

荣誉认可

关于A' Design Award 银奖

Purity Ring 零售店铺室内设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Purity Ring 零售店铺室内设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Purity Ring 零售店铺室内设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
尺寸与包装: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
标签: interior,deconstructionism，commercial space
生产技术: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
设计挑战: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
研究: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
灵感: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
项目周期: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
操作流程: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
图片版权: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun