Baidu Online Network Technology Beijing 的作品 Digital Human 直播平台

设计师 Baidu Online Network Technology Beijing 的作品 Digital Human 直播平台荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为移动技术、应用与软件设计。

银移动· 2023

Digital Human 直播平台

设计师： Baidu Online Network Technology Beijing

客户: Baidu Online Network Technology. Beijing

移动类别A' Design Award 银奖获奖者

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验证 #146899 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Digital Human 直播平台

数字人是一个基于人工智能技术打造的直播平台。该平台支持数字人制作、直播间搭建与人机交互。AI主播可实现每天二十四小时不间断直播，无需现场工作人员与实体演播室。每位主播的形象均可定制，以契合品牌调性。多元化的虚拟场景降低了搭建成本，并能生动呈现产品属性与品牌理念。其目标在于降低直播的成本与门槛。

荣誉认可

关于A' Design Award 银奖

Digital Human 直播平台是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Digital Human 直播平台将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Digital Human 直播平台是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
标签: Live broadcast platform, AI anchors, Automatic live
生产技术: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
设计挑战: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
研究: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
灵感: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
项目周期: Live on Baidu App in December 2022
操作流程: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.