Absolut Lab 快闪店室内设计 by Moneys Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2023

Absolut Lab 快闪店室内设计

by Moneys Studio

Client: Moneys Studio

A' Design Award 铜奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #147287

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The Design

About Absolut Lab 快闪店室内设计

Absolut Lab 是位于中国上海的一处快闪店与展览空间。室内空间由模块化构件组成，使整个空间能够被拆卸、回收与再利用。设计灵感源自莫比乌斯环。入口处以聚碳酸酯板与镜面材料打造出一条弧形走廊，形成流动的动线路径。镜面天花有效削弱了空间的狭窄感。可回收牛皮纸、不锈钢与聚碳酸酯板为主要材料。所有模块均为预制加工，现场施工在60小时内完成。

The Recognition

About the A' Design Award 铜奖

Absolut Lab 快闪店室内设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Absolut Lab 快闪店室内设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Absolut Lab 快闪店室内设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions & Packaging: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Research: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Project Duration: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Team Members: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Image Credits: YKS