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Sweet Interstellar 蛋糕店 by Feng Peng

Sweet Interstellar 蛋糕店 by Feng Peng is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.


银室内· 2023

Sweet Interstellar 蛋糕店

by Feng Peng

Client: Meili family

A' Design Award 银奖 Winner in 室内 Category

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The Design

About Sweet Interstellar 蛋糕店

粉色的夯土透过特制的磨砂镜面不锈钢天花隐约反射,让整个空间空灵起来,营造出梦幻温馨的氛围。利用行星和蛋糕相同的切割特点,不仅表达了星系的空灵和浩瀚,也传达了生日蛋糕的美味。它让人们想起自己的星座,想起自己出生的美好时刻,想起自己生日的美好时光。

The Recognition

About the A' Design Award 银奖

Sweet Interstellar 蛋糕店是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计Sweet Interstellar 蛋糕店将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。Sweet Interstellar 蛋糕店是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project combines the concept of interstellar theme with the function of birthday cake shop. The central area of the store is a large cake display cabinet with star shape. The ceiling is installed with a number of artistic paint and stainless steel spheres or hemispheres. Combined with the fuzzy reflection of the frosted mirror stainless steel ceiling, the whole space has the illusion of interstellar space and creates the atmosphere of birthday cake.
Dimensions & Packaging
Store area: 180 square meters
Tags
Fashion, sweetness, fantasy, personality, pink
Production Technology
The walls and main shapes in the store use the same material, and they also bear the needs of conceptual expression and structural functions of space. This is a new type of rammed earth material, which is waterproof, soaking resistant and presents the texture of natural soil. We turn it into red to express the planet soil and the texture of the cake. Let the whole space express the theme of interstellar space. And with a strong sense of food.The ceiling is made of special frosted mirror stainless steel. Its fuzzy reflection makes the whole space more layered and imaginative.
Design Challenge
The focus of the conceptual creative stage is how to reflect the atmosphere of the birthday cake, and help Meili family brand establish an image experience different from other brands. The difficulty in the design stage is that the space is relatively small, but it should show the infinity and illusion of interstellar space. On the other hand, it should reflect the dual attributes of the planet and food.
Research
The overall pink makes people feel happy and echoes the mood of the birthday. At the same time, with the texture of rammed earth, it has the feeling of dessert. The seemingly indistinct stars in the ceiling are integrated with the huge stars and cakes that fall on the ground, which makes people feel dreamy and full of imagination.
Inspiration
Our birthday time corresponds to a mysterious constellation. This interstellar secret determines our character and destiny. We hope that the birthday day will be full of ceremonies, and the most important part of this ceremony is the birthday cake. The cross-section of the cake is similar to the surface of the planet. We integrate the sweetness of the cake and the mystery of the constellation in this illusory cake star space.
Project Duration
The project will be started in Jiaxing in October 2021 and completed in Jiaxing in August 2022.
Operation Flow
The cake display area is the core area of the store. The clerk introduces hundreds of cake styles to the guests along the satellite ring of the huge planet. Behind the planet is the constellation corridor, where you can find your seat and taste dessert with your best friend. Inside the planet is a ball-shaped stage, with the cake of the lucky child of the day placed in the middle, and the scattered low platform and seats opposite, where you can make an appointment to hold a birthday party.
Image Credits
Main Image: Photographer GRASP FOTO, Sweet interstellar, 2022.
Image #1: Photographer GRASP FOTO, Sweet interstellar, 2022.
Image #2: Photographer GRASP FOTO, Sweet interstellar, 2022.
Image #3: Photographer GRASP FOTO, Sweet interstellar, 2022.
Image #4: Photographer GRASP FOTO, Sweet interstellar, 2022.

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