Ludwig Lives 主要功能：展览 by Jorg Stauvermann is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 室内空间与展览设计 Competition Category.
铁室内· 2023
Ludwig Lives 主要功能：展览
Client: Jörg Stauvermann Freier Kreativdirektor
A' Design Award 铁奖 Winner in 室内 Category
Verified Award Winner
Verify Award Status for #147750The Design
About Ludwig Lives 主要功能：展览
路德维希·凡·贝多芬还活着吗？当然！为纪念这位作曲家诞辰250周年而举办的展览《路德维希永在！流行文化中的贝多芬》展示了贝多芬至今仍在何处留下他的印记。或者说曾经留下过印记？无论是在好莱坞电影中、在歌舞表演里，还是在日常生活中。路德维希·凡·贝多芬被送入太空，向其他生命形式诠释这个世界。在台湾，他的音乐在收垃圾时被播放。各类喜剧演员都曾使用过他的经典桥段。而他更是第一位举办慈善音乐会的音乐家。这场展览展示了这一切以及更多内容：路德维希仍然活着。
The Recognition
About the A' Design Award 铁奖
Ludwig Lives 主要功能：展览是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ludwig Lives 主要功能：展览将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ludwig Lives 主要功能：展览因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
- Dimensions & Packaging
- I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
- Tags
- Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
- Production Technology
- The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
- Design Challenge
- Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
- Research
- Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
- Inspiration
- After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
- Project Duration
- 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany - Operation Flow
- The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.
Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way. - Image Credits
- Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord
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