Setoff 展厅室内设计 by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.

银室内· 2023

Setoff 展厅室内设计

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award 银奖 Winner in 室内 Category

15,642

Verified Award Winner

Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff 展厅室内设计

Setoff是位于台北市中心的厨具复合式展售店。店铺面积240平方米,共三层。一楼与二楼各设两个展示区,三楼设有一个展示区与办公空间。天花板、地面与墙面均采用天然材质与低饱和度色彩,让展品成为空间焦点。雾灰色的品牌墙一字排开陈列建材与五金样品。光带贯穿天花与墙面,延展了空间的视觉尺度。

The Recognition

About the A' Design Award 银奖

Setoff 展厅室内设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Setoff 展厅室内设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Setoff 展厅室内设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu