设计师 Miraen Design Team 的作品 Gaenyeomsuda 教科书 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为教育、教学辅助与培训内容设计。
铜教育· 2023
Gaenyeomsuda 教科书
设计师： Miraen Design Team
客户: Mirae-N
教育类别A' Design Award 铜奖获奖者
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验证 #148329 的获奖状态设计作品
关于 Gaenyeomsuda 教科书
《概念数学》是一本为青少年学生设计的数学教科书。书名取自"数学中概念就是一切"这一说法的缩略形式。标志采用对话气泡图形与手绘风格,呼应青少年文化中常见的缩写与个性化表达。其目标是让数学学习如同与朋友闲聊一般轻松,使学生翻开书本时不再感到不安。开本尺寸为210×260毫米。全书内页覆哑光膜,标志与插图部分采用透明UV上光工艺。
荣誉认可
关于A' Design Award 铜奖
Gaenyeomsuda 教科书是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gaenyeomsuda 教科书将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gaenyeomsuda 教科书出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- 尺寸与包装
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - 标签
- Textbook,Education,Print,Design,Branding
- 生产技术
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - 设计挑战
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- 研究
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- 灵感
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - 项目周期
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- 操作流程
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- 团队成员
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
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