Doritos W and Y 食品包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 限量版与定制设计 Competition Category.
铁限量版· 2023
Doritos W and Y 食品包装
by PepsiCo Design and Innovation
A' Design Award 铁奖 Winner in 限量版 Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y 食品包装
Doritos W and Y 是一款限量版食品包装设计，旨在纪念雷鬼动 (reggaeton) 组合 Wisin and Yandel 的告别巡演。该包装是限时推出的整体视觉识别系统的组成部分。背景采用波多黎各国旗的红、白、蓝三色。两位表演者的黑白风格化照片置于中央，旁边配有宣传"La Ultima Mision"世界巡演的文字。棱角分明的 Doritos 标志醒目地呈现在包装正面。
The Recognition
About the A' Design Award 铁奖
Doritos W and Y 食品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Doritos W and Y 食品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Doritos W and Y 食品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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