Lotus Moon Chinese Baijiu 瓶型包装 by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2023
Lotus Moon Chinese Baijiu 瓶型包装
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu 瓶型包装
莲月中国白酒是一款中国烈酒的包装设计。酒瓶采用半透明磨砂青绿色玻璃制成，可透光而过，营造出月光般的意境。设计灵感源自一首古典诗词——诗人独酌，举杯邀明月。瓶身底部呈现一位举杯人物的形象，从背面透过酒液可以看到其映出的影子。瓶盖可循环再利用，例如用作香插。包装尺寸为140×140×260毫米。
The Recognition
About the A' Design Award 铁奖
Lotus Moon Chinese Baijiu 瓶型包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Lotus Moon Chinese Baijiu 瓶型包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Lotus Moon Chinese Baijiu 瓶型包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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