Leijing Zhou, Aoyi Shen and Aiwen Mai 的作品 Endless Scenery 城市海报

设计师 Leijing Zhou, Aoyi Shen and Aiwen Mai 的作品 Endless Scenery 城市海报荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为生成式、算法、参数化与人工智能辅助设计。

铜生成式设计· 2023

Endless Scenery 城市海报

设计师： Leijing Zhou, Aoyi Shen and Aiwen Mai

客户: Zhejiang University

生成式设计类别A' Design Award 铜奖获奖者

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关于 Endless Scenery 城市海报

《无尽风景》是一组以中国杭州西湖十景为灵感的城市海报系列,描绘了三潭印月、曲院风荷等著名景致。每幅画面均将人工智能绘画与中国古典水彩画风格相融合:先以AI绘画工具生成基础图像,再通过图像编辑软件进行细化处理。不同的色彩基调诠释出各处景致的独特气韵。该系列海报还可应用于邮票、出版物、平面广告及包装设计等领域。

荣誉认可

关于A' Design Award 铜奖

Endless Scenery 城市海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Endless Scenery 城市海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Endless Scenery 城市海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
尺寸与包装: The length is 3600px and the width is 3600px.
标签: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
生产技术: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
设计挑战: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
研究: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
灵感: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
项目周期: The project was launched in Hangzhou in January 2023.
操作流程: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
团队成员: Leijing Zhou
Aoyi Shen
Aiwen Mai
图片版权: Aoyi Shen
Aiwen Mai