设计师 Hiroshi Kurisaki 的作品 Sparrow Branding 企业形象识别系统 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2023
Sparrow Branding 企业形象识别系统
设计师： Hiroshi Kurisaki
客户: Hiroshi Kurisaki Design
平面类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #150366 的获奖状态设计作品
关于 Sparrow Branding 企业形象识别系统
Sparrow Branding 是为一家于2020年创立、总部位于东京的广告制作公司打造的企业形象识别系统,内容涵盖标志、主视觉与办公文具系统。作为公司名称由来的麻雀,与作为象征之树的松树一同呈现。此概念源自一则松树守护麻雀、使其免受一切伤害的故事。设计并未采用电脑绘图,而是由花艺师亲手构figure真实的松枝,并搭配逼真的麻雀模型进行实景拍摄。整体视觉调性沉稳而庄重,而非可爱风格。
荣誉认可
关于A' Design Award 铜奖
Sparrow Branding 企业形象识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sparrow Branding 企业形象识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sparrow Branding 企业形象识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- 尺寸与包装
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- 标签
- Branding, Logo, Japan, Typography, Blue
- 生产技术
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- 设计挑战
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- 研究
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- 灵感
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- 项目周期
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- 操作流程
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- 图片版权
- Photo By Bird And Insect Ltd.
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