Culture to Technology Identity 海报 by Lei Wang

Culture to Technology Identity 海报 by Lei Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award 铂金奖 in 平面、插画与视觉传达设计 Competition Category.

铂金平面· 2025

Culture to Technology Identity 海报

by Lei Wang

Client: Hefei High Tech Digital Technology Co., LTD.

A' Design Award 铂金奖 Winner in 平面 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Culture to Technology Identity 海报

《从文化到科技的身份》是一款为公交站台灯箱展示而设计的海报。画面上部,"徽"字被徽派建筑的经典轮廓所环绕,唤起对该地域历史与文化的记忆。该字形逐渐演变为电路,最终汇聚为"合肥高新"四个汉字。海报尺寸为60厘米×90厘米。渐变蓝色调采用专色叠印工艺印制,电路线条则施以局部UV上光,形成凸起的立体质感。

The Recognition

About the A' Design Award 铂金奖

Culture to Technology Identity 海报是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Culture to Technology Identity 海报展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Culture to Technology Identity 海报是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensions & Packaging: 60X90cm
Tags: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Production Technology: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Challenge: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Research: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiration: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Project Duration: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operation Flow: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patents: Hefei High Tech Digital Technology Co., LTD.
Team Members: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Image Credits: Hefei High Tech Digital Technology Co., LTD.