铂金 平面 · 2024
B. League All-Star Game 2023 活动主视觉
by Masaki Oshiro and Taro Nishimaki
- A' Design Award 铂金奖 2024 in 平面
- CLIENT: B.League
- Estimated Number of Design Views: 1,414,169
- Verification code 68ACC77834 · Verify this award
Colors
About B. League All-Star Game 2023 活动主视觉
《B.League全明星赛2023》是为在日本茨城县水户市举办的一场篮球赛事所创作的主视觉设计。设计采用欧普艺术手法，这是一种经过精密计算以营造特殊视觉效果的抽象风格。版式构成灵感源自发源于水户市的棋盘游戏黑白棋，以其方格棋盘与圆形棋子为基础。每一个方格中都呈现出与篮球相关的图像，或是象征水户市的建筑与地标。旋转的形状与色彩构成充满动感的动画效果。该主视觉旨在将观众带入沉浸式的观赛体验之中。
About the A' Design Award 铂金奖
B. League All-Star Game 2023 活动主视觉是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。B. League All-Star Game 2023 活动主视觉展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。B. League All-Star Game 2023 活动主视觉是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
Press Kit
- Unique Properties
- B.League is the premier basketball league in Japan.
Op Art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball or a building or landmark symbolic of Mito, the host city of the games.
The animations are so full of movement that the eye cannot keep up with them.
The audience was drawn into an exciting and immersive state of mind. - Tags
- BLEAGUE ALLSTAR, JAPAN BASKETBALL, ALLSTAR GAME in MITO, Basketball,BLEAGUE
- Inspiration
- The clue to this design came from Othello, a board game that originated in Mito, the host city of the B.League All-Star Game 2023. We wondered if we could create a visual that would make the audience of the All-Star Game go crazy, based on the motif of the grid-shaped Othello board and circular pieces that all Japanese are familiar with, and came up with a rotating representation of colorful buildings symbolizing Mito and portraits of players based on the above shape.
- Project Duration
- B.LEAGUE ALL-STAR GAME 2023
January 13-14, 2023
The event took place in Mito, Ibaraki, Japan.
