Luna 电动踏板车 by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna 电动踏板车 by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 踏板车设计 Competition Category.

铜踏板车· 2024

Luna 电动踏板车

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

A' Design Award 铜奖 Winner in 踏板车 Category

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Colors

The Design

About Luna 电动踏板车

Luna是一款轻量化电动踏板车，专为城市通勤和短途出行而设计。其外观造型令人联想到20世纪中叶风靡欧洲的两轮摩托车，圆润的边角搭配圆形前大灯。浅蓝色与明亮色调的配色方案，将复古情怀与现代审美融为一体。稀土永磁电机提供强劲动力与高效的能量转换效率。Luna通过支持蓝牙和NFC的数字钥匙实现解锁与启动。灵敏的碟刹系统带来短距离且稳定的制动表现。

The Recognition

About the A' Design Award 铜奖

Luna 电动踏板车是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Luna 电动踏板车将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Luna 电动踏板车出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging: dimensions, 1765 mm x 753 mm x 1067 mm
Tags: an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology: Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge: In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research: Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration: Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration: The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow: Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members: Bozhe Qu