设计师 Mohsen Koofiani 的作品 Natura Dried Fruits 干果 荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2024
Natura Dried Fruits 干果
设计师： Mohsen Koofiani
客户: Natura
包装类别A' Design Award 铜奖获奖者
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关于 Natura Dried Fruits 干果
本设计巧妙融合了艺术雕塑、水果与动物元素，值得一提的是，其中的细节均经过艺术化的微妙处理。画面力求在动物、水果与文化之间建立清晰的关联。由于设计的核心主题是保护生态系统，除食草动物之外，在部分画面中还以野生动物（捕食者）作为力量的象征。该包装运用简洁而富有张力的色彩以吸引更多关注，并采用可降解材料以保护环境。
荣誉认可
关于A' Design Award 铜奖
Natura Dried Fruits 干果是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Natura Dried Fruits 干果将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Natura Dried Fruits 干果出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
- 尺寸与包装
- Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm - 标签
- Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
- 生产技术
- All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
- 设计挑战
- In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
- 研究
- Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it. - 灵感
- In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
- 项目周期
- The project started in February 2022 and finished in December 2022 in Shiraz, Iran
- 操作流程
- Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
- 图片版权
- All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi
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