设计师 Xingcheng Zhu 的作品 Greenfun 移动应用程序荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为移动技术、应用与软件设计。

铁移动· 2024

Greenfun 移动应用程序

设计师： Xingcheng Zhu

客户: XC Studio

移动类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #152485 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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关于 Greenfun 移动应用程序

Greenfun 是一款旨在助力植物养护与提升环保意识的移动应用程序。用户可通过智能手机识别身边的植物,并在个人花园中领养其数字版本。增强现实技术展现植物在四季更迭中的变化,定位技术则帮助用户寻找附近可领养的植物。用户可邀请好友共同参与自然活动,亦可互访花园交换植物。通过这些互动所获得的积分,可在购买真实植物时抵扣折扣。

荣誉认可

关于A' Design Award 铁奖

Greenfun 移动应用程序是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Greenfun 移动应用程序将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Greenfun 移动应用程序因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
尺寸与包装: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
标签: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
生产技术: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
设计挑战: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
研究: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
灵感: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
项目周期: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
操作流程: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
专利: No
图片版权: All images are credited by the designer Xingcheng Zhu.