Wudang Mountain 视觉识别、插画 by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 文化遗产与文化产业设计 Competition Category.

铜文化遗产· 2024

Wudang Mountain 视觉识别、插画

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award 铜奖 Winner in 文化遗产 Category

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The Design

About Wudang Mountain 视觉识别、插画

《武当山》是为中国武当山世界文化遗产地打造的视觉识别与插画项目。项目内容包括三幅插画、三款标志设计、包装、以武当神话与当地动物为灵感的图案，以及旗舰店的室内设计。主标志采用较为繁复的造型，以呈现该遗产地的历史厚重与庄严气质，而商业子品牌则运用简洁的线条。包装盒尺寸为18厘米×18厘米，融合了压凸、烫金与UV上光工艺，使细节既可观赏又可触摸感知。

The Recognition

About the A' Design Award 铜奖

Wudang Mountain 视觉识别、插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Wudang Mountain 视觉识别、插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Wudang Mountain 视觉识别、插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue