设计师 Eszter Laki and Reka Imre 的作品 Hunguest Hotels 品牌形象 荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2024
Hunguest Hotels 品牌形象
设计师： Eszter Laki and Reka Imre
客户: Studio NUR
平面类别A' Design Award 铜奖获奖者
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关于 Hunguest Hotels 品牌形象
Hunguest Hotels 是为匈牙利一家酒店集团打造的品牌形象。该形象传达出对品质与一致性的坚守。项目内容包括对现有标志及所有视觉元素的重新设计，涵盖从酒店标识导视到印刷品的方方面面。该集团旗下众多酒店均配有温泉水疗与养生中心，因此设计以"水"为灵感线索。标志由水滴构成一个大写字母 H，品牌主色调为蓝色。项目运用了凸版印刷、压纹皮革菜单封面以及雕刻木质标识牌等工艺。
荣誉认可
关于A' Design Award 铜奖
Hunguest Hotels 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Hunguest Hotels 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Hunguest Hotels 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- 标签
- hotel branding, wellness and spa, letterpress, Hungary
- 生产技术
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- 灵感
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- 项目周期
- The project started in 2020 in Hungary and finished in 2023.
- 团队成员
- Eszter Laki, Réka Imre
- 图片版权
- photographs by András Zoltai and Zoltán Gali
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