Hu Wan and Li Jianpeng 的作品 Imoment 低度酒系列

设计师 Hu Wan and Li Jianpeng 的作品 Imoment 低度酒系列荣获了极具声望的 2024 A' Design Award 铜奖，竞赛类别为食品、饮料与烹饪艺术设计。

铜烹饪艺术· 2024

Imoment 低度酒系列

设计师： Hu Wan and Li Jianpeng

客户: Netease Yanxuan Trading Co. Ltd

烹饪艺术类别A' Design Award 铜奖获奖者

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验证 #154735 的获奖状态

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设计作品

关于 Imoment 低度酒系列

年轻消费者倾向于饮用低度酒精饮品，以获得带来放松、愉悦和与他人分享的微醺感受。为了帮助他们在开启imoment饮品时更好地体验属于自己的时刻，imoment的重要卖点在于其致力于通过设计在低度酒系列中呈现令人惊艳、优美且难忘的瞬间，这使其在众多同类市场产品中脱颖而出。通过融合视觉与生理上的陶醉感，该产品提供了沉浸式的微醺体验。

荣誉认可

关于A' Design Award 铜奖

Imoment 低度酒系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Imoment 低度酒系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Imoment 低度酒系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
尺寸与包装: Available in multiple sizes and shapes
标签: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
生产技术: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
设计挑战: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
研究: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
灵感: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
项目周期: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
操作流程: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
团队成员: Hu Wan
Li Jianpeng
图片版权: Creator Hu Wan
Illustrator Li Jianpeng