Rhythmic 书籍设计 by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 印刷与出版媒体设计 Competition Category.

铁印刷· 2024

Rhythmic 书籍设计

by Yiwen Zhang

Client: Zhang-W

A' Design Award 铁奖 Winner in 印刷 Category

12,269

Verified Award Winner

Verify Award Status for #155679

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rhythmic 书籍设计

《Rhythmic》是一本探讨朋克文化对心理健康积极影响的书籍。设计以朋克精神中的"自己动手"、叛逆与自我表达为核心理念,通过清晰的视觉语言构建出连贯的音乐叙事。红、黑、白为主色调,字体与图形置于稳定的网格之中,以呈现短促的版式节奏与快速的律动感。书籍尺寸为210×140毫米,共92页。《Rhythmic》提供电子书与精装版两种形式,精装版采用蝴蝶装订工艺,并以一张亮银色卡纸凸显中间页面。

The Recognition

About the A' Design Award 铁奖

Rhythmic 书籍设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Rhythmic 书籍设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Rhythmic 书籍设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher