RE MAX Daelim 宣传册套装 by Sang Ryu is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 印刷与出版媒体设计 Competition Category.

铜印刷· 2024

RE MAX Daelim 宣传册套装

by Sang Ryu

Client: RE/MAX Daelim

A' Design Award 铜奖 Winner in 印刷 Category

57,147

Verified Award Winner

Verify Award Status for #155961

View at A' Design Award Press Release Award Badge

Colors

The Design

About RE MAX Daelim 宣传册套装

该宣传册套装专为RE MAX Daelim设计，这是国际房地产特许经营品牌Real Estate Maximums（RE MAX）在韩国的新加盟商。套装包含韩语和英语双语版本的宣传册以及一个文件夹，用于向潜在客户推广房地产经纪人的销售活动。在与房地产经纪人的合作中，设计师负责该加盟商产品的品牌传播管理，以推广其服务与业绩。宣传册提供详实的信息内容，而文件夹则用于存放销售资料，便于客户咨询。

The Recognition

About the A' Design Award 铜奖

RE MAX Daelim 宣传册套装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计RE MAX Daelim 宣传册套装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。RE MAX Daelim 宣传册套装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensions & Packaging: 210 x 297 mm
Tags: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Production Technology: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Design Challenge: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Research: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiration: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Project Duration: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Operation Flow: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.