Aeon Wallet 综合金融应用 by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 移动技术、应用与软件设计 Competition Category.

铜移动· 2024

Aeon Wallet 综合金融应用

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award 铜奖 Winner in 移动 Category

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Verified Award Winner

Verify Award Status for #158393

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The Design

About Aeon Wallet 综合金融应用

Aeon Wallet是永旺集团提供的综合性金融服务平台，该集团是一家拥有17,900家门店、年销售额达9万亿日元的大型企业集团。其拥有4,824万信用卡会员，作为综合性金融公司提供多元化金融服务。Aeon Wallet采用简洁直观的设计，任何人都可以轻松使用。通过根据用户使用场景提供核心需求建议，为用户打造个性化体验。我们构建了一项金融服务，让用户能够便捷地获取真正所需的信息。

The Recognition

About the A' Design Award 铜奖

Aeon Wallet 综合金融应用是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Aeon Wallet 综合金融应用将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Aeon Wallet 综合金融应用出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.