设计师 Yao Wu 的作品 Chinese Lion 汽车贴纸 荣获了极具声望的 2024 A' Design Award 金奖，竞赛类别为广告、营销与传播设计。
金广告· 2024
Chinese Lion 汽车贴纸
设计师： Yao Wu
客户: Beijing Wuyao Cultural and Creative Co. Ltd.
广告类别A' Design Award 金奖获奖者
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关于 Chinese Lion 汽车贴纸
《中国狮》是专为风行T5 EVO车型打造的限量版汽车贴纸套装。该设计以中国狮为艺术化表现主体，并以中国传统纹样为底纹衬托。设计融合三维几何造型、波普艺术与抽象艺术，赋予图形年轻而富有动感的个性，旨在吸引年轻车主。所有图案均以矢量插画形式制作，采用PVC膜印制，以半包车形式施贴，尺寸为4565毫米×800毫米，并提供三种配色方案可供选择。
荣誉认可
关于A' Design Award 金奖
Chinese Lion 汽车贴纸是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Chinese Lion 汽车贴纸将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Chinese Lion 汽车贴纸激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- 尺寸与包装
- 4565mm*800mm, car sticker semi-wrapped car.
- 标签
- car sticker, east, chinese lion, chinese style, illustration
- 生产技术
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- 设计挑战
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- 研究
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- 灵感
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
- 项目周期
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
- 团队成员
- Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao
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