设计师 PepsiCo Design and Innovation 的作品 Pepsi Smart Can 互动式饮料罐 荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为广告、营销与传播设计。
金广告· 2025
Pepsi Smart Can 互动式饮料罐
设计师： PepsiCo Design and Innovation
广告类别A' Design Award 金奖获奖者
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关于 Pepsi Smart Can 互动式饮料罐
百事智能罐是一款兼具数字平台功能的互动式饮料罐。该罐体通过数字入口将消费者与内容相连接，提供的是一种持续在线的体验，而非短期促销活动。百事智能罐是为配合百事品牌全球焕新升级的发布而创作的。该平台依据用户的个人兴趣推送内容，涵盖音乐、运动、美食与时尚等领域。本地创作者可以参与塑造面向自身社群的百事相关内容。其初衷在于支持超越单次营销活动、可持续延展的互动叙事。
荣誉认可
关于A' Design Award 金奖
Pepsi Smart Can 互动式饮料罐是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Pepsi Smart Can 互动式饮料罐将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Pepsi Smart Can 互动式饮料罐激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- 灵感
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
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