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See The Unseen 沉浸式临时艺术展览 by Inception Cultural and Creative Co,. Ltd

See The Unseen 沉浸式临时艺术展览 by Inception Cultural and Creative Co,. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 美术与艺术装置设计 Competition Category.


银美术· 2024

See The Unseen 沉浸式临时艺术展览

by Inception Cultural and Creative Co,. Ltd

Client: GuangZhou TaiKooHui

A' Design Award 银奖 Winner in 美术 Category

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Verified Award Winner

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Colors

The Design

About See The Unseen 沉浸式临时艺术展览

随着农历新年的临近,当大多数人选择可见的龙形设计时,团队致力于创造令人难忘的龙之体验,提升访客对隐龙的想象与记忆。通过与Penique Productions合作打造太古汇商场的春节装置,融合多种艺术技法与媒介,以红色可回收薄膜构筑玻璃盒子,使龙呈现若隐若现的神秘效果。这一重新构想的空间营造出难以捉摸的存在感,增强访客对龙这一概念的沉浸式体验,旨在商场这一重新定义的空间中为他们带来新年祝福。

The Recognition

About the A' Design Award 银奖

See The Unseen 沉浸式临时艺术展览是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计See The Unseen 沉浸式临时艺术展览将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。See The Unseen 沉浸式临时艺术展览是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Dimensions & Packaging
L3 GlassBox (33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE)
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Patents
INCEPTION Cultural & Creative Co Ltd.,
Team Members
GuangZhou TaiKoo Hui (Swire Property)
Penique Productions & INCEPTION Cultural & Creative Co Ltd.,

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