Pepsi X Spotify 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2024
Pepsi X Spotify 饮料包装
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify 饮料包装
百事 x Spotify 是一款专为埃及市场受众打造的限量版饮料罐包装设计。视觉画面以同等比重融合了百事与 Spotify 的品牌视觉识别元素：醒目的百事蓝与 Spotify 标志性的亮绿色相互交织，而这一亮绿色同时也是埃及说唱文化场景的代表色。背景运用了故障艺术图案，并叠加了写有手写歌词的剪纸层次。罐身印有二维码，消费者扫码即可收听为返现活动特别创作的百事主题曲。除罐身设计外，项目还同步推出了一套网红推广礼盒。
The Recognition
About the A' Design Award 铜奖
Pepsi X Spotify 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pepsi X Spotify 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pepsi X Spotify 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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