Shanghai New Bund Mansion 体验中心 by Jian Zhang

Shanghai New Bund Mansion 体验中心 by Jian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.

金室内· 2025

Shanghai New Bund Mansion 体验中心

by Jian Zhang

Client: Dejoy International Architects

A' Design Award 金奖 Winner in 室内 Category

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The Design

About Shanghai New Bund Mansion 体验中心

上海新外滩公馆是一座坐落于黄浦江畔低密度住宅区内的体验中心。室内面积1200平方米，分为两大区域。南侧为接待与展示区，灵感源自海派酒店的静奢格调；北侧则延续户外庭院的概念，围合出四间样板间。墨绿丝绒帷幔、弧形石材墙面、黑色接待台与镜面天花共同勾勒出参观动线。该设计将原本局促的办公楼改造为开放而亲和的空间。

The Recognition

About the A' Design Award 金奖

Shanghai New Bund Mansion 体验中心是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Shanghai New Bund Mansion 体验中心将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Shanghai New Bund Mansion 体验中心激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design focused on crafting the Shanghai-style art experience center with an overarching design strategy, facilitating future projects developments with heritage, depth, and "inherent sophistication," ensuring this project distinguishes itself amidst other luxury residences in the region, offering unique, memorable qualities.
Dimensions & Packaging: With an area of 1200 square meters, the layout is divided into two primary zones: the south side is dedicated to reception and display areas, designed to evoke the quiet luxury of a Shanghai-style hotel, while the north side features an outdoor garden concept. This area encloses four model rooms, immersing visitors in a vibrant courtyard setting.
Tags: New Bund Mansion, Experience center, Dejoy International Architects, Shanghai, Interior Design,
Production Technology: The tour begins in the elevator hall, enveloped by a luxurious green velvet curtain. Upon entering the south side, visitors are greeted by a sophisticated welcome area featuring an elegant arc-shaped stone wall, a sleek black reception desk, and twinkling starry lights. The ground is inlaid with guiding signs that direct the flow of guests, while a mirrored ceiling enhances the space, creating an illusion of height in the dimly lit environment.
Design Challenge: One of the challenges was adapting the functional space of the experience center to an office building environment. Office buildings are often enclosed spaces with core-centered layouts, limited floor heights, and restricted floor area and depth, which contrasts with the open and inviting atmosphere required for the experience center. Through various interior design strategies, the designer resolved this conflict.
Research: The elevator hall serves as a transitional link, balancing the flow of movement and anchoring the space with visual focal points at both ends of the corridor. The ceiling design, in particular, showcases innovative solutions to spatial limitations, making this project a prime example of adaptive design within a constrained environment.
Inspiration: Guided by the theme of time, the designer incorporated classic elements reminiscent of Old Shanghai, reinterpreting them with a modern sense of fashion and architectural refinement. This approach allows the space to serve as a "translation of local culture," blending traditional Shanghai charm with contemporary design.
Project Duration: Located in a new luxury residential area along the Huangpu River, the development stands as one of Shanghai's few exclusive low-density neighborhoods. It harmoniously blends ecology, parks, waterfront living, and commerce, embodying the quintessential Shanghai style.
Operation Flow: Moving through the space is like walking through a cinematic experience, engaging with friendly scaled architectural and spatial elements, and revealing a future lifestyle rooted in Shanghai’s heritage.
Team Members: Chief designer: Zhang Jian
Image Credits: TOPIA