设计师 Xiang Wang 的作品 Wen Shan Hai 体验中心室内设计荣获了极具声望的 2025 A' Design Award 铂金奖，竞赛类别为室内空间与展览设计。

铂金室内· 2025

Wen Shan Hai 体验中心室内设计

设计师： Xiang Wang

客户: Tang Design

室内类别A' Design Award 铂金奖获奖者

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关于 Wen Shan Hai 体验中心室内设计

文山海是位于中国重庆的茅台酒品牌体验中心。室内空间可满足品鉴、私人宴会与会所聚会等多种功能需求。设计采用院落式布局,以方形中庭为核心,四周环以回廊,串联起各具主题的包间。展示柜与品鉴区沿主厅蜿蜒动线依次展开。青铜饰面、金属与玻璃组合的展柜以及镜面吊顶共同构成了空间的材质基调。该设计将东方传统建筑意蕴与现代结构框架融为一体。

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关于A' Design Award 铂金奖

Wen Shan Hai 体验中心室内设计是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Wen Shan Hai 体验中心室内设计展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Wen Shan Hai 体验中心室内设计是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
尺寸与包装: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
标签: Moutai, Experience Center, Display, Interior Deisign, Tang Design
生产技术: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
设计挑战: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
研究: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
灵感: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
项目周期: The project was designed and completed in August, 2024 in Chongqing, China.
操作流程: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
团队成员: Chief designer: Xiang Wang
图片版权: HANMOVISION