Neuro X 专注力训练玩具 by Liu Qinyang and Wang Yuchen

Neuro X 专注力训练玩具 by Liu Qinyang and Wang Yuchen is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 玩具、游戏与业余爱好产品设计 Competition Category.

铜玩具· 2025

Neuro X 专注力训练玩具

by Liu Qinyang and Wang Yuchen

Client: Central Academy of Fine Arts

A' Design Award 铜奖 Winner in 玩具 Category

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Verified Award Winner

Verify Award Status for #164993

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neuro X 专注力训练玩具

Neuro X 是一款专为五岁及以上儿童设计的专注力训练玩具。套装包含四个 N 积木和一条头带。头带以非侵入式方式采集脑电波信号,并通过无线连接传输至积木。每个积木会据此调节其内部电磁铁,使悬浮于水基溶液中的磁流体随之改变形态与律动。专注度越高,所呈现的造型便越富动感与精妙。积木可相互更换,以体验不同的难度层级。所有部件均采用安全材料制成,并经过严密密封处理。

The Recognition

About the A' Design Award 铜奖

Neuro X 专注力训练玩具是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Neuro X 专注力训练玩具将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Neuro X 专注力训练玩具出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Children naturally face challenges with attention control during development, but criticism can harm their confidence. Studies show that unconscious focus during play and exploration supports prefrontal cortex development. We aim to use play as a tool to aid this growth. The attention-training toy employs a commercial tgam module to capture eeg signals, using them to control ferrofluid's shapes and rhythms, enabling "thought-driven interaction." This merges physiological signals with physical materials, blending art and technology to create a unique experience that fosters sustainable attention development.
Dimensions & Packaging: Product Dimensions: N-blocks: Width 180 mm x Depth 180 mm x Height 60 mm, medi-headband: Width 210mm x Depth 240mm x Height 45mm Recommended Age: 5 and over Recommended number of players: 1 Kit includes: 4 N-blocks, 1 medi-headband
Tags: Focus Training Toy, Child-Friendly Design, Edutainment, EEG, Art and Technology
Production Technology: Technically, we have made this a reality. The headband includes a commercial tgam module that non-invasively collects eeg signals. The n blocks receive the collected signals via bluetooth, adjusting the internal electromagnetic strength to activate and reshape the ferrofluid immersed in a water-based solution. The ferrofluid supports diy at home and can be made using edible oil and iron powder. All toy components are made from safe materials and are securely sealed.
Design Challenge: The challenge lies in reducing costs, making it affordable for more families.
Research: The goal of this project is to provide an entertaining and educational attention training toy for school-aged children. Through expert and user interviews, the design integrates neuroscience and educational science, taking into account brain development needs and children's emotional needs to create a child-friendly design. After conducting market and technology research, feasibility and financial analyses were carried out. The final design won two international awards and two domestic Chinese awards, receiving endorsements from experts and recognition within the industry.
Inspiration: Ferrofluid is an interactive and safe material that, under the control of an electromagnet matrix, can create diverse shapes and movements. It captured my younger sister's curiosity, as she perceived it as a living creature she could interact with. Therefore, I aim to create a unique narrative connection between humans and the material, enhancing this interaction to meet the emotional needs of children during their growth process.
Project Duration: The project was launched in Hangzhou, Zhejiang, in April 2023 and completed in Beijing in August 2024. It won the second prize at the Beijing division of the China international university innovation competition in 2023 and was awarded the European product design award, IDA bronze, and the China design award in 2024.
Operation Flow: Step 1: Put on the medi-headband, place the n-blocks on a flat surface, and power on both devices. Step 2: Focus your attention while the medi-headband collects the data. Step 3: The n-blocks process the brainwave data, causing the ferrofluid moves with signal strength. Greater focus creates more dynamic and intricate shapes. Step 4: Swap out the n-blocks to explore different levels of difficulty.
Patents: Patented.63/404,074.PEAR & MULBERRY, 2022. USPTO
Patented 202421501318.3. Liu Qinyang, Wang YuChen.2024. CNIPA
Copyrights belong to Liu Qinyang & Wang YuChen.2024
Team Members: Liu Qinyang
Wang Yuchen
Wang Xuanzheng
Image Credits: Image #1: Creator Wang Yuchen, Neuro X, 2024.
Image #2: Creator Wang Yuchen, Neuro X, 2024.
Image #3: Creator Wang Yuchen, Neuro X, 2024.
Image #4: Creator Liu Qinyang, Neuro X, 2024.
Image #5: Creator Liu Qinyang, Neuro X, 2024.