设计师 Xiaobing Cheng 的作品 Ge Sang Lv Wu 企业标志荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Ge Sang Lv Wu 企业标志

设计师： Xiaobing Cheng

客户: Ge Sang Lv Wu

平面类别A' Design Award 铜奖获奖者

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关于 Ge Sang Lv Wu 企业标志

格桑绿雾是为一个帮助山区农户销售粮食、茶叶和咖啡豆等农作物的品牌所设计的企业标志。标志以简化的线条勾勒出一朵格桑花，寓意真诚的馈赠，并与云朵状图形相结合。柔和的曲线既让人联想到云的形态，也呼应了花瓣舒展的姿态。低饱和度的天空色搭配灰与白等柔和的自然色调，营造出清新而宁静的观感。该标志以黄金分割为基础的网格绘制为矢量图形，因此在任意尺寸下都能保持清晰锐利。

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关于A' Design Award 铜奖

Ge Sang Lv Wu 企业标志是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Ge Sang Lv Wu 企业标志将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Ge Sang Lv Wu 企业标志出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
尺寸与包装: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
标签: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
生产技术: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
设计挑战: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
研究: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
灵感: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
项目周期: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
操作流程: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
团队成员: Xiaobing Cheng