设计师 Hangzhou Owls Technology Co., Ltd. 的作品 Coral Scratcher 猫抓柱 荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为宠物护理、玩具、用品与动物产品设计。
银宠物用品· 2025
Coral Scratcher 猫抓柱
设计师： Hangzhou Owls Technology Co., Ltd.
客户: Hangzhou owls Technology Co., Ltd.
宠物用品类别A' Design Award 银奖获奖者
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关于 Coral Scratcher 猫抓柱
珊瑚猫抓柱的设计灵感源自珊瑚枝干与海洋波浪。分叉的枝状造型为猫咪提供了落脚点，即使是不太灵活的猫咪也能攀爬至顶端休憩。顶部同时可用作边几，摆放书籍、杂志和遥控器等物品。主体采用环保纸藤编织而成，耐抓挠且极少掉屑。底座与顶板则以冷轧钢制作并施以塑料饰面。模块化结构通过一根螺纹杆连接，可自由调节高度。
荣誉认可
关于A' Design Award 银奖
Coral Scratcher 猫抓柱是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Coral Scratcher 猫抓柱将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Coral Scratcher 猫抓柱是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- 尺寸与包装
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- 标签
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
- 生产技术
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable. - 设计挑战
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- 研究
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- 灵感
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- 项目周期
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- 操作流程
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- 专利
- China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22 - 团队成员
- Jianjun Le
Yanlin Zhu
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