Ktown4u Commercial Space by 21 Gram Co, Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.
银室内· 2025
Ktown4u Commercial Space
Client: 21Gram
A' Design Award 银奖 Winner in 室内 Category
Verified Award Winner
Verify Award Status for #166981The Design
About Ktown4u Commercial Space
The Ktown4u Coex store is themed Journey to the New Kpop Universe and represents a space journey toward the Ktown4u planet, the landmark of Kpop. It is a process of traveling freely between stars, getting closer to one's star. The design boldly uses primitive and simple materials such as metal, lighting, and stone spray, while incorporating the geometric meanings of curves and straight lines to express an elemental cosmic space. The movable walls and furniture create various spatial transformations, allowing global fans to have experiences.
The Recognition
About the A' Design Award 银奖
Ktown4u Commercial Space是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ktown4u Commercial Space将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ktown4u Commercial Space是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ktown4u, which connects global international fans with kpop artists, offers not only product consumption such as albums, videos, photo content, goods, and events, but also the enjoyment and diverse experiences of cultural content like exhibitions and pop-up stores. The Ktown4u COEX store, themed "Journey to New kpop Universe," portrays the cosmic journey to the Ktown4u planet, the holy land of kpop.
- Dimensions & Packaging
- 2nd floor: 695 square meter
4th floor: 1060 square meter - Tags
- Korea, Seoul, interior, cafe, Kpop, 21gram, commercial, space, cosmos, exhibition, popup
- Production Technology
- The rough stone finish with a matte coating expresses the image of outer space that retains the primal form of the universe. The mirrors, designated as part of the finish, represent small universes with the essence of infinity, and lighting was arranged alongside metal elements to visualize the cosmic space that can only be filled with light. The modular furniture and movable walls in the popup zone present various possibilities for the structure of the space.
- Design Challenge
- Spaces that handle cultural content should enable diverse experiences. These experiences should not be uniform, and while not distracting from the focus on the content, they should leave a lasting, special impression. Based on the concept of space travel, the design process involved setting up programs, zoning, and material selection, while ensuring that the space also remained faithful to its original functional purpose.
- Research
- Countless global fans wish to experience Kpop artists more closely. Both the artist and outer space share the significance of being visible yet an unknown world. At Ktown4u, it was hoped that global fans would feel a closer connection to the artists as they travel through the cosmic space. The space is centered around the theme of space travel, offering various spatial configurations and programs. The popup and exhibition spaces, composed of movable walls and modular furniture, promote the experience of diverse cultural content. Stone, mirrors, lighting, and metal finishes embody the primal feeling of the universe, reminding visitors that they are on a cosmic journey. As they explore the corners of the space following its flow, they will eventually discover themselves having reached the final destination, feeling even closer to the artist.
- Inspiration
- Countless global fans heading toward the Ktown4u planet, the holy land of kpop, embark on a journey through a cosmic space made of raw and refined materials. As they travel through the vast universe filled with countless stars, they grow closer to their favorite kpop artists. The space boldly incorporates primitive and simple materials, led by metal, lighting, and stone spray coating, while expressing the primordial cosmic space through the geometric significance of curves and straight lines.
- Project Duration
- Ktown4u is located in Samseongdong, Gangnam-gu, Seoul. The project underwent a three-month design period, and after the completion of interior construction in April 2023, it has been operational ever since.
- Operation Flow
- In addition to the enjoyment of consuming content, Ktown4u offers a unique experience of traveling through space. It stands out not only by encouraging consumption but also by providing a variety of content and experiences. The diverse programs, along with the movable walls and modular furniture, expand the infinite possibilities of the space. Ktown4u aims for customers to naturally explore every corner of the space, following the flow presented by the environment, and have a joyful encounter with kpop artists.
- Team Members
- Design director: Seungman lee
Designer: Sebin choi - Image Credits
- Image #1-5: Photographer Sunhyeok Jang, 2023
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