De Muros a Marcas 选修课程、艺术图书 by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 教育、教学辅助与培训内容设计 Competition Category.
铜教育· 2025
De Muros a Marcas 选修课程、艺术图书
by Paul Joshua Martinez Calderon
A' Design Award 铜奖 Winner in 教育 Category
Verified Award Winner
Verify Award Status for #167455The Design
About De Muros a Marcas 选修课程、艺术图书
《De Muros a Marcas》(从墙面到品牌)是一门大学选修课程,同时也是一本艺术图书,旨在向艺术与设计专业的学生讲授街头艺术及其对当代设计的影响。课程大纲在设计专业人士的建议下编制而成,涵盖历史与当代视角的洞察、实践项目以及一项结业项目,分布于十五周的课堂教学中。这本艺术图书尺寸为32厘米×28厘米,将使用酒精性马克笔与丙烯颜料绘制的手绘插图与数字插画相结合。每节课均配有幻灯片和可打印的A4模板作为辅助教学材料。
The Recognition
About the A' Design Award 铜奖
De Muros a Marcas 选修课程、艺术图书是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计De Muros a Marcas 选修课程、艺术图书将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。De Muros a Marcas 选修课程、艺术图书出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
- Dimensions & Packaging
- The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
- Tags
- Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
- Production Technology
- The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
- Design Challenge
- The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
- Research
- For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
- Inspiration
- Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
- Project Duration
- The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
- Operation Flow
- The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.
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