Zoom 展览图录 by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 印刷与出版媒体设计 Competition Category.

银印刷· 2025

Zoom 展览图录

by Zoltan Berta

A' Design Award 银奖 Winner in 印刷 Category

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Colors

The Design

About Zoom 展览图录

Zoom展览(布达佩斯民族志博物馆)以非常规的方式呈现博物馆的馆藏。内容结构通过视角转换来塑造,从新的角度展现物品及物品群组。图录通过不同的图形设计及装帧印刷方案来呈现这一理念。书籍的内书脊采用了为每本图录独特生成的图案,该图案是对匈牙利民间艺术典型刺绣图案的重新诠释。该展览由art1st Design Studio设计,首席设计师为Daniel Taraczky。

The Recognition

About the A' Design Award 银奖

Zoom 展览图录是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Zoom 展览图录将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Zoom 展览图录是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta