Rodolpho Henrique 的作品 Serasa Digital 移动应用

设计师 Rodolpho Henrique 的作品 Serasa Digital 移动应用荣获了极具声望的 2025 A' Design Award 铁奖，竞赛类别为移动技术、应用与软件设计。

铁移动· 2025

Serasa Digital 移动应用

设计师： Rodolpho Henrique

客户: Serasa

移动类别A' Design Award 铁奖获奖者

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关于 Serasa Digital 移动应用

Serasa是一家征信机构，为超过十亿人收集和编制信用评分数据。此项目旨在对现有B2B平台进行全面改造，重点关注用户需求。从产品层面而言，目标是减少客户支持咨询量，同时提升转化率。主要挑战在于，在信用服务尚未普遍建立信任的行业环境中，以用户为中心的理念重新构想B2B平台。

荣誉认可

关于A' Design Award 铁奖

Serasa Digital 移动应用是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Serasa Digital 移动应用将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Serasa Digital 移动应用因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
尺寸与包装: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
标签: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
生产技术: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
设计挑战: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
研究: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
灵感: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
项目周期: The projects started in January 2023 and finished in December 2023
操作流程: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
团队成员: Rodolpho Henrique
图片版权: Rodolpho Henrique