Narrative Installation 博物馆建筑 by Duan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award 银奖 in 建筑与结构设计 Competition Category.

银建筑· 2026

Narrative Installation 博物馆建筑

by Duan Wu

Client: Guangzhou Academy of Fine Arts Art Museum

A' Design Award 银奖 Winner in 建筑 Category

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Verified Award Winner
Verify Award Status for #174242

View at A' Design Award Press Release Award Badge

Colors

The Design

About Narrative Installation 博物馆建筑

《叙事装置》是为中国广州一所美术学院校园打造的历史博物馆。该项目将校园内一栋既有建筑改造为融合建筑、展陈、景观与沉浸式媒体的空间叙事装置。九个主题展区以环形动线布局于约2315平方米的空间内,并通过设有两个入口的中央门厅相互串联。触控屏、感应式影像与叙事性照明让参观者得以按自身节奏自由游览。轻质结构加固改造则为灵活的空间变化提供了支撑。

The Recognition

About the A' Design Award 银奖

Narrative Installation 博物馆建筑是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Narrative Installation 博物馆建筑将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Narrative Installation 博物馆建筑是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project transforms a traditional history museum into a spatial narrative device by integrating architecture, exhibition, landscape, and immersive media. Unlike static displays, it creates an open, interactive environment where viewers actively engage with history through physical, digital, and emotional layers of experience.
Dimensions & Packaging: The total built area is approximately 2315 square meters. The space includes 9 thematic areas, modular exhibition bays, digital interaction zones, and a central foyer with dual access. It integrates digital projection, motion sensors, and scalable display units for real-time updates.
Tags: Spatial Narrative, Immersive Museum, Architectural Storytelling, Campus Memory, Cultural Heritage, Digital Interaction, Experiential Design, Education Space, GAFA Anniversary, Public Engagement
Production Technology: The project employs immersive media, modular exhibition systems, and spatial sequencing techniques. Integration of audiovisual content, narrative lighting, and custom-built interactive installations enhances the user journey. Lightweight structural retrofitting allows for flexible spatial transformation of the existing campus structure.
Design Challenge: The greatest challenge was balancing historical accuracy with contemporary engagement. Adapting an existing space while ensuring architectural integrity and digital functionality required resolving technical, symbolic, and emotional complexities under tight deadlines and budgetary limitations.
Research: A qualitative, user-focused study was conducted to explore spatial narrative in education environments. Methods included archival analysis, stakeholder interviews, and prototyping. Insights revealed the effectiveness of immersive design in enhancing historical engagement, influencing educational institutions seeking experiential storytelling.
Inspiration: Inspired by the 70th anniversary of Guangzhou Academy of Fine Arts, the design reimagines how institutional memory can be conveyed through space. Drawing from contemporary narrative theory and spatial storytelling, it seeks to build a dynamic bridge between historical legacy and the evolving cultural consciousness of future generations.
Project Duration: The project started in October 2022 in Guangzhou, China, and finished in November 2023. It was inaugurated as part of the 70th anniversary celebrations of Guangzhou Academy of Fine Arts on the University City campus.
Operation Flow: Visitors move through nine thematic zones laid out in a loop, guided by multimedia storytelling and physical cues. Interaction occurs through touch panels, motion-activated visuals, and layered content, allowing users to navigate at their own pace while forming personal connections with historical content.
Image Credits: Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023