设计师 Peng Gao, Mian Wu and Yixuan Wu 的作品 Si Shengsheng 磁性礼品套装 荣获了极具声望的 2026 A' Design Award 铁奖，竞赛类别为礼品设计。
铁礼品· 2026
Si Shengsheng 磁性礼品套装
设计师： Peng Gao, Mian Wu and Yixuan Wu
客户: The China Media Group Spring Festival Gala
礼品类别A' Design Award 铁奖获奖者
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已验证的获奖者
验证 #174634 的获奖状态设计作品
关于 Si Shengsheng 磁性礼品套装
《巳生生》是为中国春节及蛇年创作的一套磁性礼品。套装包含四枚冰箱贴，每一枚都承载着不同的美好祝愿，如幸福安康、财源广进以及饕餮之乐。在中国文化中，蛇因冬眠与蜕皮的自然循环而象征着更新与延续。该设计将蛇的形象与传统吉祥符号"如意"相融合，把令人畏惧的生物转化为亲切可爱的吉祥物。冰箱贴可吸附于任何具磁性的表面，并自由组合排列。
荣誉认可
关于A' Design Award 铁奖
Si Shengsheng 磁性礼品套装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Si Shengsheng 磁性礼品套装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Si Shengsheng 磁性礼品套装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- 尺寸与包装
- 250*250*30
- 标签
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- 生产技术
- CNC,Stamping manufacturing, Epoxy resin coating
- 设计挑战
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- 研究
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- 灵感
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- 项目周期
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- 操作流程
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- 团队成员
- Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang - 图片版权
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
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