Zhu Shi Design Studio 的作品 Ace Play Sport 零售空间

设计师 Zhu Shi Design Studio 的作品 Ace Play Sport 零售空间荣获了极具声望的 2026 A' Design Award 铁奖，竞赛类别为室内空间与展览设计。

铁室内· 2026

Ace Play Sport 零售空间

设计师： Zhu Shi Design Studio

客户: Zhu Shi Design Studio

室内类别A' Design Award 铁奖获奖者

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关于 Ace Play Sport 零售空间

Ace Play Sport 是一家羽毛球器材零售空间，坐落于台湾一栋屋龄五十年的老式街屋之中。70 平方米的室内呈狭长格局，仅有单侧采光。倾斜的天花自骑楼延伸而入，引导访客向内深入。中央区域以一座中空拱形展示岛台作为视觉核心。未经涂装的桦木胶合板带来温润质感与低挥发排放，哑光金属漆与抛光砖面则暗示着速度感。透光膜天花均匀漫射出柔和光线。整体设计将羽毛球运动的文化底蕴与当代零售体验巧妙相连。

荣誉认可

关于A' Design Award 铁奖

Ace Play Sport 零售空间是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ace Play Sport 零售空间将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ace Play Sport 零售空间因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
尺寸与包装: The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
标签: Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
生产技术: The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
设计挑战: The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
研究: Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
灵感: The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
项目周期: The project finished in December 2024 in Taiwan.
操作流程: Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
团队成员: Hung-Ting Chen
图片版权: Zhu Shi Design Studio