Chong Hean Teo 的作品 Montigo Wonderland 零售室内空间

设计师 Chong Hean Teo 的作品 Montigo Wonderland 零售室内空间荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为室内空间与展览设计。

铜室内· 2026

Montigo Wonderland 零售室内空间

设计师： Chong Hean Teo

客户: Montigo

室内类别A' Design Award 铜奖获奖者

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验证 #178898 的获奖状态

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色彩

设计作品

关于 Montigo Wonderland 零售室内空间

Montigo旗舰店探索了空间设计如何影响零售环境中的情绪氛围。该项目位于吉隆坡，营造出一种沉静的氛围，与周围的商业环境形成对比。整个空间围绕一处雕塑感十足的展示装置组织布局，引导人流动线并提供视觉导向。弧形货架与经过控制的灯光设计相辅相成，促进顺畅的动线，鼓励人们从容自在地探索。克制的材料搭配让产品色彩在视觉上保持清晰，将关注点从推销转向体验与互动。

荣誉认可

关于A' Design Award 铜奖

Montigo Wonderland 零售室内空间是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Montigo Wonderland 零售室内空间将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Montigo Wonderland 零售室内空间出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Montigo Flagship Store redefines retail as an immersive spatial narrative rather than a transactional environment. Anchored by a monumental sculptural centerpiece, the space establishes a strong visual axis that draws visitors inward. Curved display walls and layered shelving create a continuous flow, encouraging exploration while enhancing product visibility. Soft lighting and pastel tones introduce a sense of calm within a high energy shopping context, positioning the store as an experience led destination that elevates everyday objects into moments of discovery.
尺寸与包装: The flagship occupies approximately 780 square feet within a double-volume retail unit. Architectural elements are designed at human scale with curved display walls optimised for ergonomic reach and visual continuity. Ambient lighting is set at approximately 4000K, with focused product lighting at 5000K for accurate colour rendering. The immersive LED display system supports high-resolution dynamic content synchronised with spatial zones. All dimensions and systems comply with local building and safety regulations.
标签: experiential retail, flagship store design, interior architecture, monumentality, immersive retail, digital storytelling, spatial centrality, Malaysian design, retail innovation, user experience
生产技术: The interior was realised using a combination of thermoformed architectural panels, custom built joinery, and modular display systems. Curved wall elements were fabricated using CNC milled substructures to achieve seamless surfaces. The central sculptural installation employs a lightweight steel frame with composite cladding for stability and reduced load. Immersive LED display walls are integrated into shelving systems with concealed cable routing and calibrated colour control. Low VOC finishes and energy-efficient lighting were applied throughout.
设计挑战: The primary challenge was translating monumentality and emotional calm into a compact retail footprint located within the most visually saturated environments in Kuala Lumpur. The design needed to balance architectural presence with commercial practicality, integrate immersive digital media without overwhelming the space, and meet strict mall regulations, structural limitations, and construction timelines while maintaining a coherent experiential narrative.
研究: This project employed qualitative spatial research to explore how monumentality and calm can influence retail behaviour. Objectives focused on reducing sensory fatigue in high density shopping environments. Methods included site observation, customer journey mapping, and prototyping of spatial layouts and lighting. Findings indicated that centralised layouts and restrained stimuli increased dwell time and engagement. The research demonstrates how experience centric design can redefine contemporary retail environments.
灵感: The design is inspired by the architectural ambition in Kuala Lumpur and its transformation through iconic landmarks such as the Petronas Twin Towers, Merdeka 118 and Tun Razak Exchange. These structures represent progress, optimism and a redefinition of the city skyline. The flagship store aspires to achieve a similar impact at a human scale, introducing a calm and distinctive environment within a dense commercial setting. It is conceived as a contemporary landmark that reflects local identity while projecting a forward looking retail vision.
项目周期: The project was designed and realised in 2025 and is located at Pavilion Bukit Bintang, Kuala Lumpur, Malaysia, within the primary shopping and tourism district.
操作流程: Visitors enter into a visually calm space that slows movement and draws attention toward a central sculptural display. Circulation follows gentle curves around the core, encouraging intuitive exploration. Product discovery unfolds gradually through colour, light, and digital storytelling, before concluding at a customisation counter. The layout transforms shopping into a deliberate, immersive experience rather than a transactional activity.
专利: Trademark (2024) Montigo.
图片版权: Image #1: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #2: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #3: Photographer All Is Amazing, Montigo Flagship Store, 2024.
Image #4: Photographer All Is Amazing, Montigo Flagship Store, 2025.
Image #5: Photographer All Is Amazing, Montigo Flagship Store, 2025.