Wuhan Pixel Box Cinema 武汉像素盒电影院 by Ajax Law

Wuhan Pixel Box Cinema 武汉像素盒电影院 by Ajax Law is a highly esteemed winner of the very prestigious 2012 A' Design Award 铂金奖 in 室内空间与展览设计 Competition Category.

铂金室内· 2012

Wuhan Pixel Box Cinema 武汉像素盒电影院

by Ajax Law

Client: Hubei Xiang Sheng & Insun Entertainment Co. Ltd.

A' Design Award 铂金奖 Winner in 室内 Category

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Colors

The Design

About Wuhan Pixel Box Cinema 武汉像素盒电影院

“像素”是图像的基本元素，设计师探索运动与像素的关系成为这一设计的主题。 “像素”在电影院的不同区域出现。售票大堂容纳了超过6000件的不锈钢板组成的巨大弧形信封。这个设计展示墙体是装饰有大量的方形条突出墙上所展示的电影的迷人名字。在这个电影院内，每个人都可以享受大片数字世界的带来的由所有“像素”分子的凝聚力产生强大氛围。

The Recognition

About the A' Design Award 铂金奖

Wuhan Pixel Box Cinema 武汉像素盒电影院是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Wuhan Pixel Box Cinema 武汉像素盒电影院展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Wuhan Pixel Box Cinema 武汉像素盒电影院是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Films are composing by images that are made up of tiny pixels in a continuous and moving manner. “Pixel” is square in shape, is the basic element of images. The designer of this movie center explores the relationship of movement and pixel to become the theme of this design. Thus, the audience could easily enjoy and immerse into the world of movies complementing the magical elements of pixels.

At the entrance, the concession counter and the leisure area are built up by boxes in different heights, serving as cashier counters, food display cabinet, serving counter, seats and tables. While satisfying the functional usage, these boxes like tables have LCD TV underneath the glass top showing trailers to draw people to the world of films and would be perceived as a warm-up of the theater extravaganza. Beyond these two areas, the feature display wall is decorated with tremendous amount of square strips protruding from the wall, presenting the glamorous brand name of the cinema, “PIXEL BOX”. These strips also formed the seating and tables, is another relaxing area for the customers. It suddenly reminds us all the digital elements around our living environment.

On the other hand, the bookshop area is another highlight, using the same theme, showing a class of magnificence. Designer cleverly makes use of every surface of the boxes to display books.

The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. This curved envelope rooted from an oval shape and built up and transformed into a round top. These thousands pieces of stainless steel panels are all in different shapes and sizes. The whole masterpiece justifies the exquisite quality and artistic reflection produced by the constructor. The reflection of lights enhances the infinite atmosphere and sense of space inside the area. Perhaps people would see the reflection of them in these mirror stainless steel panels and have fun in this world-of-images. In the centre of the hall, marble seats in various length performs not only a resting and waiting area, but also reminds us the memories of playing Tetris, which sounds familiar and interesting.

Whenever you see the vivid and playful atmosphere created by those cubes, you would enjoy another perception derived from the Children’s Auditorium with a sense of harmony. “Pixel” is still the axis of the design inside, covered by carpet in square pattern enriched with olive green and grey colors. Chairs are gradually arranged with different levels of green. Thus the whole area is fulfilled with unlimited vitality.

The lavatory is simply different from the traditional cubical. Every toilet cubical is deliberately designed with distinctive height, facilitated by the reflective characteristics of mirror, users will immerse into the mysterious maze, attracted by this humorous space.

Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.
Dimensions & Packaging: 8835 sq. meters
Production Technology: Carpet, Frabic, Mirror, Glass, Marble, LED, Corian stone, Vinyl floor, Plaint, Spray Plaint, Stainless Steel, Plastic laminate, Timber
Design Challenge: Using “Pixel”, “Cube”, “Square” as the theme became the trend couples years ago and many people took these as the theme of their projects. Therefore, it was absolutely a challenge to designers to avoid designing a cliché out from these themes. Designers explored new ideas from the theme “Pixel” and developed into several eye-catching designs applied to various areas in this large cinema. This cinema have several zones, designers have to give unique design to each zone in order to give the whole new experience to the audience.

The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. This curved envelope rooted from an oval shape and built up and transformed into a round top. As these thousands pieces of stainless steel panels are all in different shapes and sizes, designer has to monitor all the angles and shapes of them carefully, in order to ensure the reflection of lights enhances the infinite atmosphere.

Moreover, the feature display wall is decorated with huge amount of square strips protruding from the wall. These strips are different in length and size which affect the stereoscopy of wall and presentation of the brand name, “PIXEL BOX”. There are also similar concerns for the concession counter and leisure area of cinema, as they are built by boxes in different heights, not only satisfied the physical functions, also accuracy of the material building and the harmony of atmosphere and impression.
Research: There is an enormous curved envelop which is formed by over 6000 pieces of stainless steel panels, located in the box office grand hall. Designer has to consider and be well- planning on the material and structure of the curved envelop, since the stability of ceiling and the whole structure are affected by heft of material. Designer did research and experiments on different materials such as glass, stone, stainless steel, in order to ensure the structure is supported and safe.
Inspiration: The design is inspiraed by the relationship of movement and pixel, a basic element of image.
Project Duration: The project is completed in Nov 2011, and located in Wuhan, China.
Team Members: Mr. Ajax Law Ling Kit
Ms. Virginia Lung