Light - Discovering Umbria 印刷书籍 by Paul Robb

Light - Discovering Umbria 印刷书籍 by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 印刷与出版媒体设计 Competition Category.

铜印刷· 2020

Light - Discovering Umbria 印刷书籍

by Paul Robb

Client: Salt & Pepper

A' Design Award 铜奖 Winner in 印刷 Category

24,545

Verified Award Winner

Verify Award Status for #88176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Light - Discovering Umbria 印刷书籍

在2016年毁灭性地震之后，意大利的翁布里亚地区要求重新调整其通讯位置。该目录显示了该地区未知地区的文化财富。每个章节索引页面的设计重点都是讲故事。尽管主要是光和看不见的文化的摄影之旅，但目录的文本部分已经过处理，可以平衡视觉故事。

The Recognition

About the A' Design Award 铜奖

Light - Discovering Umbria 印刷书籍是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Light - Discovering Umbria 印刷书籍将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Light - Discovering Umbria 印刷书籍出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli